Hotjar AI vs FullStory AI — Comparison

Hotjar AI

The next best thing to sitting beside someone browsing your site. See where they click, ask what they think, and learn why they drop off. Get started

Hotjar is now part of Contentsquare. The same easy-to-use tools you know, plus even more ways to understand and improve your website or app. Learn more. Why settle for one tool, when you can have it all? Give your team the tools they need to deliver experiences that convert, every time. See where users move, click, and scroll. Identify what’s working—and what’s not—on every page. Combine heatmaps with feedback to answer tough questions about visitor behavior. See where users drop off, why, and what to do next. Compare funnels across devices or segments, or just ask Sense to pinpoint blockers for you Create surveys in seconds and get responses in minutes with 40+ templates and the AI survey generator. Quickly understand results with AI summary reports and sentiment analysis, and invite respondents to follow-up interviews with a click. See how people interact with your website, product, or early designs—in their own time, no moderator required. Hotjar has joined forces with Contentsquare, alongside Heap, to build a more powerful experience intelligence platform. Soon, you’ll have more ways to understand your users, and improve every step of their journey. Hotjar’s core capabilities aren’t going anywhere. Heatmaps, Recordings (known as Session Replay in Contentsquare), surveys, and feedback tools are still here—easy to use and fast to set up. Product Analytics from Heap is on the way and will roll out over time. Stay tuned! Hotjar is now officially part of Contentsquare—alongside Heap. Together, we’re bringing you deeper insights, smarter decision-making, and faster ways to improve your user experience. Connect to Google Analytics, HubSpot, Optimizely, and more. It only takes a few minutes to get started. Understand your users, start free, today. Trusted by 1,306,323 websites in 180+ countries Your all-in-one platform for digital experience Hotjar is now part of Contentsquare. The same easy-to-use tools you know, plus even more ways to understand and improve your website or app. Learn more. 56,549 users signed up last month Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs. Hotjar is free forever - upgrade anytime 56,549 users signed up last month Understand how users really experience your site. It only takes a few minutes to get started with Hotjar. Understand your users—start free, today. 56,549 users signed up last month Save time and effort. Integrate Hotjar with dozens of tools. Learn how Invision's digital product team uses Hotjar to improve the customer experience. Learn how the UK's no.1 job portal uses Hotjar to optimize the user experience. Learn how HubSpot Academy used Hotjar Surveys to boost signups by 10%. Learn how the landing page gurus use Hotjar to optimise their landing pages. Heatmaps are a powerful way to understand what users do on your website pages—where they click, how far they scroll, and what they look at or ignore. Behavior analytics is the key t

FullStory AI

Discover a behavioral data platform that surfaces user sentiment buried between clicks to create better products that win loyal customers for life.

Build better digital products with insights from always-on AI-agent analysts. Uncover digital behaviors to remove friction and improve user experience. Improve workflows that shape your employees' experience. Activate your data to create personalized user experiences. See Fullstory in action. Watch a quick tour to discover how our products turn insight into impact. Fullcapture delivers a complete, privacy-first record of every interaction, so teams can move faster, make smarter decisions, and build AI on a foundation they can trust. Get clear, accurate answers to the questions that move your business forward. StoryAI turns behavioral data into insights you can trust, so teams spend less time digging and more time deciding. Guides and Surveys helps teams deliver in-product guidance like product tours, collect contextual feedback with NPS and surveys, and validate improvements so changes actually move the experience forward. Intelligence built for every industry Ask StoryAI draws from complete Fullcapture data, understands your goals and role, and surfaces the insights you need to make an impact. AI isn’t just an add-on—it’s the future of behavioral data. See how Fullstory’s StoryAI delivers real insights, not just reports. Unlock customer experience insights from over 14 billion user sessions across major industries to optimize product, mobile, and user journeys. Fullstory Anywhere: Activation empowers technical solution owners to deliver personalized digital experiences by acting on real-time user behavior. Purpose-built behavioral data solutions Use behavioral data to identify critical interactions within digital environments. Reveal opportunities for personalization and predictive modeling. For companies that need deep product analytics and qualitative insights to grow with agility. For organizations that need to discover trends, plan roadmaps, and improve funnels at scale. For data science and analytics teams to build predictive models or use data for GenAI and LLMs. Customize your plan to meet your specific business goals. Manage multiple accounts, users, and sessions from one dashboard. Expert guidance and support for your most advanced goals. Understand and optimize the tools and workflows for the humans who have the biggest impact on the customer experience: your employees. Transform how you understand and improve the digital employee experience, driving better productivity and business efficiency. Visualize how employees use (or don’t use) the tools provided in their daily workflows. Instantly share troubleshooting details with IT teams to resolve internal support tickets faster. See the actions taken in each tool and spot inefficient handoffs slowing your team down. Integrate behavioral data with your data warehouse or cloud storage to unlock deeper analysis and a 360° customer view. Use real-time behavioral signals to personalize experiences across digital touchpoints. Easily connect data sources with a no

Hotjar AI

FullStory AI

Hotjar AI

FullStory AI

Hotjar AI

FullStory AI